Pop Secret Just Launched a New Type of Popcorn That Has People “So Excited”

Pop Secret Just Launched a New Type of Popcorn That Has People "So Excited"
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Scattered popcorn texture background
Credit: Photo: Joe Lingeman; Food Styling: Jesse Szewczyk

When you hear the name Pop Secret, chances are you immediately start to imagine the sound of popcorn popping in your microwave. After all, the brand has become practically synonymous with microwave popcorn over the years. But even classic brands embrace change from time to time, and that is exactly what Pop Secret is up to with its latest launch: ready-to-eat popcorn.

While it’s true that making microwave popcorn is literally as easy as removing the plastic wrapper and pressing a button, it’s not always the most convenient option. What if you’re feeling snacky and you don’t have access to a microwave? Or what if you simply can’t wait the three minutes it takes for popcorn to pop?

Pop Secret’s new ready-to-eat popcorn makes it faster and easier than ever — if that’s even possible — to enjoy Pop Secret popcorn on the go. The new popcorn comes in three different flavors, each of which is available in a 5-ounce bag: Homestyle Sea Salt, Double Cheddar, and Movie Theater Butter.

But if you’re reaching for your car keys to head to the grocery store, you may want to hit pause. So far, Sam’s Club and Walmart are the only retailers that currently stock Pop Secret’s Movie Theater Butter flavor, and Double Cheddar and Homestyle Sea Salt are only available at Kroger. 

While you might not have a Sam’s Club membership or live near a Kroger, chances are there’s a Walmart near you. But, if not, there’s another way to get your hands on Pop Secret Movie Theater Butter popcorn: Buy it online from Walmart. While it’s much more expensive than what you’d expect to pay elsewhere, it might be worth it if you’re a big popcorn fan or simply can’t wait to try it.

There’s no telling if or when Pop Secret ready-to-eat flavors will become available at other retailers, or how long they’ll stick around. So, grab a bag while you can.