Prime Day Is a 4-Day-Long Event This Year — Here’s What You Need to Know

Prime Day Is a 4-Day-Long Event This Year — Here’s What You Need to Know
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Credit: Photo: Lucy Schaeffer; Prop Styling; Tom Hoerup

Summer is here, which means Amazon Prime Day 2025 isn’t far behind. Think of Amazon Prime Day like Christmas in July — except that all of the gifts come in the form of deals. Every year Amazon Prime Day delivers some of the most epic sales of the year, with deals sitewide on everything from blenders to tiny homes. 

But before you start adding items to your cart, it’s a good idea to know all of the ins and outs of Amazon Prime Day. So, what is Prime Day, when do the sales start, and what kind of deals can you expect to find? Below, we’ve answered all of these pressing questions to prepare you for the big day.

In This Article

What Is Amazon Prime Day?

Amazon Prime Day is the biggest Amazon shopping event of the year. Normally a two-day sale, this year’s Amazon Prime Day festivities will take place over four days, during which time you can take advantage of deep discounts across every product category. If you’ve had your eye on something from Amazon for a while, Amazon Prime Day will likely offer the chance to grab it at the best price of the year. Judging by past years, you can expect to see prices up to 70 percent off, so you definitely won’t want to miss this sales event.

When Is Amazon Prime Day 2025?

Amazon Prime Day always takes place in mid-July. For example, last year it fell on July 16 and July 17. 

This year Amazon Prime Day is happening from July 8 to July 11. Yes, you read that right. Amazon Prime Day will last four days this year. Be sure to bookmark this page so you can check back for updates as more information is announced. 

What to Buy During Amazon Prime Day

The beauty of Amazon Prime Day is that you can score exceptionally great deals across basically every product category (think: home, kitchen, and tech — and even all three in one, thanks to Amazon Alexa and other smart appliances). Thinking about some new kitchen decor? They’ve got a deal for that. A new TV for your kitchen? There’s a deal for that, too. A new air fryer or coffee maker? Yup, there’s definitely a deal.

Early Prime Day Deals

Ready to start scoring top-tier deals? You don’t have to wait until Amazon Prime Day officially starts. We’ve rounded up a handful of the best early deals that you can shop right now.

KitchenAid Cold Brew Coffee Maker at Amazon

Buying iced coffee to-go can get pricey, so why not make it at home instead with this KitchenAid Cold Brew Coffee Maker that’s on sale for 28 percent off? It can make up to 38 ounces at a time!

10-piece Stainless Steel Kitchen Knife Set at Amazon

Cutting and chopping is about to get a lot cuter, courtesy of this cheerful 10-piece stainless steel knife set. It’s on sale for only $16 — it’s practically a steal.

Breville Bit More Toaster at Amazon

Breville is a top-tier choice when it comes to kitchen appliances, and this two-slice toaster is no exception. It’s cute, compact, and has variable browning controls for just the right amount of toastiness every single time.

Le Creuset Enameled Cast Iron Signature Oval Dutch Oven at Amazon

A Le Creuset Dutch oven is the stuff home cooks’ dreams are made of, and right now you can bring this 8-quart model home for only $300 — that’s almost 40 percent off! Choose your favorite color and get cooking!

Nespresso Vertuo Plus Deluxe Coffee and Espresso Maker at Amazon

If you’ve been considering investing in a Nespresso machine, now’s the time. The Nespresso Vertuo Plus Deluxe is on sale for just $140, which saves you $60 off the original price. Brew coffee or espresso in no time!

All-Clad Specialty Stainless Steel with Nylon Head at Amazon

Replace your old kitchen utensils with this stunning stainless steel set from All-Clad. The nylon heads are safe for use with nonstick cookware, and it even comes with the sleek stainless steel caddy.

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